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   Chapter 63 ON THE NAMES AND SIZES OF TYPE

Up To Date Business By Various Characters: 2007

Updated: 2017-12-06 00:03


The beauty of printed matter depends very largely upon the selection of a suitable style of type. For books and newspaper work there are in use two general classes known as (a) old style, (b) modern. These names refer to the shape of the letter and not to its size. The several sizes of type commonly used in all plain work are as follows:

pearl.

agate.

nonpareil.

minion.

brevier.

bourgeois.

long primer.

small pica.

pica.

english.

great primer.

Pica is universally considered as the standard type, just as the foot is the standard of measurement. The twelfth part of a pica is the unit, called a point, by which type bodies are measured. In many printing offices the type is known as 6-point, 8-point, 10-point, etc., instead of as nonpareil, brevier, long primer, etc. The following specimens show the sizes of the type in common use:

The student must bear in mind the fact that these names refer to the size of the type. For instance, there may be a dozen diffe

rent styles of brevier or of pica; a particular specimen of printing may be entirely in long primer, yet some words may be capitals, others italic, others boldface, and so on.

Agate is the size of type used in measuring advertisements. There are fourteen agate lines in an inch.

A complete series of type of a particular size is called a font; as a font of brevier, or of pica. Such a font would include:

CAPITALS

small capitals

lower-case

ITALIC CAPITALS

italic lower-case.

Also figures, fractions, points, references, braces, signs, etc. Printers divide a font of letters into two classes:

1. The upper-case sorts. }

2. The lower-case

The upper-case sorts are capitals, small capitals, references, dashes, braces, signs, etc.

The lower-case sorts consist of small letters, figures, points, spaces, etc.

Type lines are often bulked out by the insertion of thin strips of lead, this being called leading. Where no leads are employed the matter is said to be solid.

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